Great websites begin with proper message prioritization on the home page.
In our last blog entry, we analyzed a web home page for a similar product in this category. The advertiser had managed to get just about...
Don't make jokes that point out the infirmities of aging.
Kmart has garnered well over 7.6 million views with its "Ship my Pants" YouTube video in which customers promote Kmart's free shipping...
Retirement community marketing is like football--it takes both strategy and tactics to win.
One of the most difficult aspects of retirement community marketing is that no one wants your product. Have you ever heard anyone say, “I...
Your typical 70 year olds?
A study in Journals of Gerontology: Psychological Science (cited in livescience, December 4, 2008) showed that older people tend to feel...
This advertiser has fallen, and he can’t get up!
I had intended to make this blog specific to mature market issues; however, I was so saddened by seeing this advertiser throw away his...
