Once you've actually bought internet media and been responsible for Google Analytics reporting, you see creative differently.
Unless your primary interest is branding, iit's all about conversions. A website shouldn't primarily be a brochure, It needs to be a powerful sales and lead generation tool. Focus needs to be on getting forms filled and phone calls made. Complementary email campaigns need to bring prospects to the website with the right mindset.
To do this effectively, one needs to have creative skills integrated with a high level of web marketing knowledge. I know how to do this and how to use the tools that make for more better performing campaigns:
Google Analytics Facebook Ad Manager / Pages
Google Tag Manager Screaming Frog SEO
AdWords Search Spyfu / Swydo
AdWords Display Act-On Marketing Automation
It's not creative unless it sells.
This rubric from an agency creative director in the 1970's is as true today as it was then. Maybe more so because today's web Key Performance Indicators have become the unforgiving judges and juries.
A/B testing--whether for landing pages, web ads, email campaigns, or direct mail pieces--still shows that creative makes the difference.
My expertise can make a decided difference.
National Speaking Engagements
Marketing across the continuum
Internet marketing to seniors
Securities Industry Assn
Strategy development in seniors marketing
Board of Directors
American Seniors Housing Assn
SE Florida Alzheimer's Assn
Board member and Treasurer
Florida Coalition on Aging
SE Florida Center on Aging
Currently available for non-senior housing, freelance assignments..
After my current contract ends on September 30th, I am open for freelance or full-time employment and am willing to relocate..
Exceptionally strong strategic thinker adept at turning brand platforms into persuasive themes and involving stories.
I'm as comfortable crafting a site
map as I am writing a TV script or developing a direct mail piece.
Whether acting as a copywriter or as a creative director, I make certain that the work is both on target and interruptive.
If you asked me if I had a catchphrase, it would be, "You can't bore anyone into a sale."
Career Highlights (full résumé)
VP Executive Creative Director & Digital Media Buyer
Anstey & Hodge
Creative Director at Seniors Marketing Firms
VP Creative, Bluespire Marketing
Creative Director, Varsity Marketing
Creative Director and Principal, Gordet & Schmidt, Florida
Senior living communities
Creative Director, Grey Europe
Responsible for Procter & Gamble brands throughout Europe
Headquartered in Germany, P&G’s largest European market
Creative Director & Copywriter, various NYC agencies
Procter & Gamble
American Home Products