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Once you've actually bought internet media and been responsible for Google Analytics reporting, you see creative differently.

Unless your primary interest is branding, iit's all about conversions. A website shouldn't primarily be a brochure, It needs to be a powerful sales and lead generation tool. Focus needs to be on getting forms filled and phone calls made. Complementary email campaigns need to bring prospects to the website with the right mindset.

To do this effectively, one needs to have creative skills integrated with a high level of web marketing knowledge. I know how to do this and how to use the tools that make for more better performing campaigns:

Google Analytics                              Facebook Ad Manager / Pages

Google Tag Manager                       Screaming Frog SEO  

AdWords Search                              Spyfu / Swydo                    

AdWords Display                              Act-On Marketing Automation

It's not creative unless it sells.

This rubric from an agency creative director in the 1970's is as true today as it was then. Maybe more so because today's web Key Performance Indicators have become the unforgiving judges and juries.


A/B testing--whether for landing pages, web ads, email campaigns, or direct mail pieces--still shows that creative makes the difference.

My expertise can make a decided difference.

Grown-Up Advertising

Do's & Don'ts of talking to the mature market.
National Speaking Engagements

Leading Age

Marketing across the continuum


Internet marketing to seniors


Securities Industry Assn
Strategy development in seniors marketing

Work that Works


Print Ads

Brochures/Direct Mail



Two Clios

24 Mature Media Awards

(Retro Radio)

Business Leadership

Board of Directors

  • American Seniors Housing Assn

  • SE Florida Alzheimer's Assn
    Board member and Treasurer

  • Florida Coalition on Aging


Advisory Council

  • SE Florida Center on Aging


Currently available for non-senior housing, freelance assignments..

After my current contract ends on September 30th, I am open for freelance or full-time employment and am willing to relocate.. 

Exceptionally strong strategic thinker adept at turning brand platforms into persuasive themes and involving stories.


I'm as comfortable crafting a site
map as I am writing a TV script or developing a direct mail piece.


Whether acting as a copywriter or as a creative director, I make certain that the work is both on target and interruptive.


If you asked me if I had a catchphrase, it would be, "You can't bore anyone into a sale."

Career Highlights (full résumé)

VP Executive Creative Director & Digital Media Buyer

  • Anstey & Hodge


Creative Director at Seniors Marketing Firms​

  • VP Creative, Bluespire Marketing

  • Creative Director, Varsity Marketing

Creative Director and Principal, Gordet & Schmidt, Florida

  • Senior living communities

  • Pharma

  • Healthcare

Creative Director, Grey Europe

  • Responsible for Procter & Gamble brands throughout Europe

  • Headquartered in Germany, P&G’s largest European market

Creative Director & Copywriter, various NYC agencies

  • Procter & Gamble

  • Nestlé

  • Richardson Vicks

  • American Home Products

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