Once you've actually bought internet media and been responsible for Google Analytics reporting, you see creative differently.
Unless your primary interest is branding, it's all about conversions. A website shouldn't primarily be a brochure, It needs to be a powerful sales and lead generation tool. Focus needs to be on getting forms filled out and phone calls made. Complementary email campaigns must bring prospects to the website with the right mindset.
To do this, nothing beats integrating creative skills with a high level of web marketing knowledge. I believe that my being conversant with today's most evolved tools helps me create better performing campaigns:
AdWords Search* Facebook Ad Manager / Pages
AdWords Display* Screaming Frog SEO
Google Analytics* Spyfu / Swydo
Google Tag Manager Act-On Marketing Automation
*Current Google Certifications
It's not creative unless it sells.
This rubric from an agency creative director in the 1970's is as true today as it was then. Maybe more so because today's web Key Performance Indicators have become the unforgiving judges.
A/B testing--whether for landing pages, web ads, email campaigns, or direct mail pieces--still shows that creative makes a huge difference.
Give me the opportunity and discover what I can bring to the table.
Do's & Don'ts of talking to the mature market.
National Speaking Engagements
Marketing across the continuum
Internet marketing to seniors
Securities Industry Assn
Strategy development in seniors marketing
Board of Directors
American Seniors Housing Assn
SE Florida Alzheimer's Assn
Board member and Treasurer
Florida Coalition on Aging
SE Florida Center on Aging
Currently available for non-senior housing, freelance assignments.
After my current contract ends on September 30th, I am open to freelance or full-time employment in any category and am willing to relocate.
Career Highlights (printable résumé)
VP Executive Creative Director & Digital Media Buyer
Anstey & Hodge
Creative Director at Seniors Marketing Firms
VP Creative, Bluespire Marketing
Creative Director, Varsity Marketing
Creative Director and Principal, Gordet & Schmidt, Florida
Senior living communities
Creative Director, Grey Europe
Responsible for Procter & Gamble brands throughout Europe
Headquartered in Germany, P&G’s largest European market
Creative Director & Copywriter, various NYC agencies
Procter & Gamble
American Home Products