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Once you've actually bought internet media and been responsible for Google Analytics reporting, you see creative differently.

Unless your primary interest is branding, it's all about conversions. A website shouldn't primarily be a brochure, It needs to be a powerful sales and lead generation tool. Focus needs to be on getting forms filled out and phone calls made. Complementary email campaigns must bring prospects to the website with the right mindset.

To do this, nothing beats integrating creative skills with a high level of web marketing knowledge. I believe that my being conversant with today's most evolved tools helps me create better performing campaigns:

AdWords Search*                              Facebook Mktg Associate*

AdWords Display*                             Screaming Frog SEO  

Google Analytics*                              Spyfu / Swydo                    

Google Tag Manager                         Act-On Marketing Automation


It's not creative unless it sells.

This rubric from an agency creative director in the 1970's is as true today as it was then. Maybe more so because today's web Key Performance Indicators have become the unforgiving judges.


A/B testing--whether for landing pages, web ads, email campaigns, or direct mail pieces--still shows that creative makes a huge difference.

Give me the opportunity and discover what I can bring to the table.

Grown-Up Advertising

Do's & Don'ts of talking to the mature market.
National Speaking Engagements

Leading Age

Marketing across the continuum


Internet marketing to seniors


Securities Industry Assn
Strategy development in seniors marketing

Work that Works


Print Ads

Brochures/Direct Mail



Two Clios (TV and Radio)

24 Mature Media Awards

(Retro Radio)

Business Leadership

Board of Directors

  • American Seniors Housing Assn

  • SE Florida Alzheimer's Assn
    Board member and Treasurer

  • Florida Coalition on Aging


Advisory Council

  • SE Florida Center on Aging


Currently available for freelance assignments.

Please contact me:


VP Executive Creative Director & Digital Media Buyer

  • Anstey & Hodge


Creative Director at Seniors Marketing Firms​

  • VP Creative, Bluespire Marketing

  • Creative Director, Varsity Marketing

Creative Director and Principal, Gordet & Schmidt, Florida

  • Senior living communities

  • Pharma

  • Healthcare

Creative Director, Grey Europe

  • Responsible for Procter & Gamble brands throughout Europe

  • Headquartered in Germany, P&G’s largest European market

Creative Director & Copywriter, various NYC agencies

  • Procter & Gamble

  • Nestlé

  • Richardson Vicks

  • American Home Products

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