Overview


Once you've actually bought internet media and been responsible for Google Analytics reporting, you see creative differently.
Unless your primary interest is branding, it's all about conversions. A website shouldn't primarily be a brochure, It needs to be a powerful sales and lead generation tool. Focus needs to be on getting forms filled out and phone calls made. Complementary email campaigns must bring prospects to the website with the right mindset.
To do this, nothing beats integrating creative skills with a high level of web marketing knowledge. I believe that my being conversant with today's most evolved tools helps me create better performing campaigns:
AdWords Search* Facebook Mktg Associate*
AdWords Display* Screaming Frog SEO
Google Analytics* Spyfu / Swydo
Google Tag Manager Act-On Marketing Automation
*Certifications
It's not creative unless it sells.
This rubric from an agency creative director in the 1970's is as true today as it was then. Maybe more so because today's web Key Performance Indicators have become the unforgiving judges.
A/B testing--whether for landing pages, web ads, email campaigns, or direct mail pieces--still shows that creative makes a huge difference.
Give me the opportunity and discover what I can bring to the table.
National Speaking Engagements
Leading Age
Marketing across the continuum
ALFA
Internet marketing to seniors
Securities Industry Assn
Strategy development in seniors marketing
Work that Works
Two Clios (TV and Radio)
24 Mature Media Awards




(Retro Radio)
Business Leadership
Board of Directors
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American Seniors Housing Assn
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SE Florida Alzheimer's Assn
Board member and Treasurer -
Florida Coalition on Aging
Advisory Council
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SE Florida Center on Aging
Availability
VP Executive Creative Director & Digital Media Buyer
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Anstey & Hodge
Creative Director at Seniors Marketing Firms
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VP Creative, Bluespire Marketing
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Creative Director, Varsity Marketing
Creative Director and Principal, Gordet & Schmidt, Florida
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Senior living communities
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Pharma
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Healthcare
Creative Director, Grey Europe
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Responsible for Procter & Gamble brands throughout Europe
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Headquartered in Germany, P&G’s largest European market
Creative Director & Copywriter, various NYC agencies
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Procter & Gamble
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Nestlé
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Richardson Vicks
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American Home Products
